Stop hibernating on your hook game. These 10 proven frameworks have generated millions in revenue across supplement, wellness, and DTC brands. Use them before your competitors do. No cap. Just caps lock.
1
🚫 The Anti-Resolution
"I'm not telling you to eat more kale. I'm telling you to stop pretending you ever will."
2
🔢 The Oddly Specific Number
"Why 73% of supplement users quit by February (and how to be the 27%)"
3
🪞 The Mirror Moment
"That 3pm crash isn't about coffee. It's about the gaps you're pretending aren't there."
4
😤 The Villain Flip
"Big Supplement wants you to buy 47 bottles. We put it all in 8 gummies."
5
⏰ The Time Collapse
"January 1st: kale smoothie. January 14th: pizza. Here's the third option."
6
🤫 The Whisper Truth
"Nobody tells you that 'eating clean' still leaves you nutrient deficient."
7
🔄 The Identity Shift
"I didn't become a 'health person.' I just found a way that didn't suck."
8
📉 The Lazy Flex
"I take my vitamins while watching trash TV. Still counts."
9
👀 The Pattern Interrupt
"POV: You actually look forward to taking your vitamins. (not clickbait)"
10
💀 The Brutal Honesty
"Your green powder tastes like lawn clippings. Ours tastes like gummy bears. Questions?"
Beary Important Reminder
The best hooks don't just stop scrolls — they start conversations. Test at least 3 per campaign. The data doesn't lie, but your assumptions might.